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Alignment: Using the Balanced Scorecard to Create Corporate Synergies: How to Apply the Balanced Scorecard to Corporate Strategy

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Language:Chinese.HardCover. Pub Date: 2006-4-1 Pages: 302 Publisher: Perseus Applying the Balanced Scorecard Approach to Corporate-LevelStrategy Most organizations consist of multiple business and supportunits. each populated by highly trained. experienced executives.But often the efforts of individual units are not coordinated. resulting in conflicts. lost rtunities. and diminishedperformance. Robert S. Kan and David P. Norton argue that theresponsibility for this critical alignment lies with corporateheadquarters. In this book. the authors apply their revolutionaryBalanced Scorecard management system to corporate-level strategy. revealing how highly successful enterprises achieve powerfulsynergies by explicitly defining corporate headquarters' role insetting. coordinating. and overseeing organizational strategy. Based on extensive field research in organizations wor...

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