What is L’Oreal Preference haircolor?

Preference provides up to 9 weeks of fade-defying, luminous color, with natural-looking highs & lows, and beautiful gray coverage. The kit also has a color protective Shine Protect Conditioner so hair is left soft and silky to the touch.

What has changed with the new formula?

New and improved Superior Preference Hair Color now provides up to 9 weeks of fade-defying color with a new, no-drip texture to allow for a more precise application.

What is the difference between L’Oreal Preference and L’Oreal Excellence haircolor?

Preference is a liquid gel color that provides fade-defying color for up to 9 weeks. For multi-dimensional, salon-inspired results, use Preference. Excellence is a crème color that provides 100% gray coverage. To cover resistant grays, use Excellence

Which L’Oreal Preference shade should I choose?

There is a shade guide included on the back of each pack to show the color results depending on your starting hair color. Color result may vary depending on your starting hair color and condition.

What should I use to maintain my hair color?

To maintain your salon-inspired results, we recommend using L’Oreal Paris Everpure Bonding Shampoo and Conditioner.

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L'Oreal Paris Superior Preference Color Care System Dark Ash Brown

L'Oreal Paris Superior Preference Color Care System Dark Ash Brown

Product ID: 50564912

Details

Brand
L'Oreal Paris
Colour
Brown
Hair type
All
Item form
Gel
Material Type Free
Ammonia Free
Material feature
Gel-based with

⏳9 weeks fade-defying color

🌞UV filter & Vitamin E shine protect

💧No-drip gel formula

Description

🎨 Own your shade, own the room with Superior Preference Dark Ash Brown!

GRAY COVERAGE MASTERY - Full gray hair coverage with a conditioning gel that nourishes as it colors.
LONG LASTING RADIANCE - Enjoy rich, luminous color that stays vibrant for up to 9 weeks—no more fading FOMO.
PRECISION APPLICATION - No-drip gel formula ensures mess-free, salon-quality coverage every time.
ALL HAIR TYPES WELCOME - Formulated to work beautifully on every hair type—because your signature color should be effortless.
SHINE STRENGTH BOOST - Infused with UV filters and Vitamin E for silky, resilient hair that turns heads.

L'Oreal Paris Superior Preference Dark Ash Brown is a permanent hair color system featuring a no-drip gel formula that delivers rich, fade-defying color and full gray coverage for up to 9 weeks. Enhanced with UV filters and Vitamin E, it locks in shine and conditions hair, suitable for all hair types. The kit includes everything needed for a precise, salon-quality application at home.

Specifications

ASIN	B004C0O2EO
ASIN	B004C0O2EO
Batteries	1 AAA batteries required.
Benefits	Protect color and shine enhancement
Best Sellers Rank	511,805 in Beauty ( See Top 100 in Beauty ) 6,192 in Permanent Hair Colour
Brand Name	L'Oreal Paris
Colour	Brown
Container Type	Bottle
Customer Reviews	4.2 4.2 out of 5 stars (492)
Customer reviews	4.2 4.2 out of 5 stars (492)
Full Cure Time	25 Minutes
Global Trade Identification Number	00071249253045
Hair Color Permanence	Permanent
Hair Type	All
Is discontinued by manufacturer	No
Item Form	Gel
Item Type Name	L'Oreal Paris Preference Fade-Defying Shine Permanent Hair Colour 4A Dark Ash Brown 1 Count
Item Weight	0.01 Kilograms
Item model number	071249253045
Manufacturer	L'Oreal Paris
Manufacturer	L'Oreal Paris
Manufacturer Part Number	071249253045
Material Features	Gel-based with Conditioning
Material Type Free	Ammonia Free
Model Number	071249253045
Number of Items	1
Product Dimensions	6.1 x 9.14 x 15.75 cm; 10 g
Recommended Uses For Product	Hair coloring, Grey hair coverage
Set Name	Hair Color Kit
Suitable Hair Colour	Dark Brown
UPC	071249253045
Unit Count	1 count

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