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💜 Elevate your blonde game—no brass, all class!
L’Oréal Paris EverPure Sulfate Free Brass Toning Purple Shampoo is expertly crafted to neutralize unwanted brassy tones in blonde, bleached, highlighted, and silver hair. This vegan, sulfate- and paraben-free formula hydrates deeply with Hibiscus and Purple Dye, protecting color-treated hair while delivering vibrant, salon-quality results. Ideal for professional-grade color maintenance, it’s your go-to for keeping hair brilliantly toned and healthy.
| ASIN | B07P7L1HFN |
| ASIN | B07P7L1HFN |
| Active Ingredients | Salicylic Acid |
| Age Range Description | Adult |
| Best Sellers Rank | #607 in Beauty ( See Top 100 in Beauty ) #37 in Hair Shampoos |
| Brand Name | L'Oreal Paris |
| Customer Reviews | 4.5 4.5 out of 5 stars (25,221) |
| Customer reviews | 4.5 4.5 out of 5 stars (25,221) |
| Date First Available | 14 July 2019 |
| Global Trade Identification Number | 00071249395349 |
| Hair Type | Dyed |
| Item Dimensions | 7.5 x 5.7 x 19 centimeters |
| Item Form | Liquid |
| Item Weight | 241 Grams |
| Item model number | 071249395349 |
| Liquid Volume | 6.8 Fluid Ounces |
| Manufacturer | L'Oreal - Hair Care |
| Manufacturer | L'Oreal - Hair Care |
| Manufacturer Part Number | ZMX02476 |
| Material Type Free | Sulfate Free |
| Model Number | 071249395349 |
| Number of Items | 1 |
| Other Special Features of the Product | Paraben-Free |
| Product Benefits | Neutralizes yellow and orange tones |
| Product Dimensions | 7.52 x 5.66 x 19 cm; 241 g |
| Recommended Uses For Product | Color Protection |
| Scent Name | Violet & Thyme |
| Suitable Hair Color | Silver |
| UPC | 071249395349 |
| Unit Count | 200 Milliliters |
J**E
Good product
So far it’s keeping my blond the same and not brassy but i feel it makes my har a bit dry
C**R
Good
Good product. We can’t find it easily in stores.
J**E
Not obvious
I used this two times already on my reddish blonde hair but the difference isn’t obvious. It’s still a warm colour.
C**I
To order again
Arrived in time, very good product
M**I
Great for highlights
Great for highlights the colour looks great after using it
S**O
Does nothing
This product literally does nothing. I've kept it on for as long as 30 minutes and it still made no difference.
N**I
Purple shampoo does a good job
Reasonably good results in neutralising yellow tones of grey hair.
M**E
It’s a scam! Do not order
*SCAM*
N**A
Me gusta como te deja el cabello y además huele rico
P**Z
👌
K**Z
This purple shampoo works so well at keeping my blonde and highlights cool-toned and bright! I love that it’s sulfate-free — it doesn’t dry out my hair like other toning shampoos do. The formula feels creamy and smells amazing. I noticed a difference after just one use — my hair looked cleaner, shinier, and way less yellow. I use it twice a week and follow with a hydrating conditioner. Totally worth it for maintaining that salon-fresh blonde at home! 💜💫
M**D
It might be my imagination, but it does seem to make my white hair less obvious amid my black strands.
J**9
It got rid of the red tint after just a few uses.
Trustpilot
2 days ago
5 days ago