Diesel:
Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first flagship stores, in New York, Rome and London, opened in 1996.
">Stainless steel case with a black leather strap. Fixed stainless steel bezel. Black dial with luminous hands and index grey hour markers. Arabic numeral aooears at the 12 o'clock position. Minute markers around the outer rim. Dial Type: Analog. Luminescent hands and markers. Date display at the 3 o'clock position. Chronograph - three sub-dials displaying: 60 second, 30 minute and 24 hour. Quartz movement. Scratch resistant mineral crystal. Pull / push crown. Solid case back. Case diameter: 44 mm. Case thickness: 12 mm. Round case shape. Band width: 25 mm. Band length: 8.5 inches. Tang clasp. Water resistant at 100 meters / 330 feet. Functions: date, hour, minute, second. Casual watch style. Diesel Master Chief Chronograph Black Dial Black Leather Mens Watch DZ4182.
Diesel Watches
Diesel:
Renzo Rosso created the Diesel brand in 1978, choosing the name because it is easy to understand, pronounced the same way around the world, and has a rugged feel about it; at that time, Diesel was also considered an “alternative energy” so it was representative of an alternative taste in casual wear. In 1985 Renzo Rosso acquired sole control of Diesel and surrounded himself with an international team of talented designers and staff. Diesel launched its first ‘For Successful Living’ advertising campaign in 1991, instantly establishing a reputation for innovative marketing. The brand’s first ship stores, in New York, Rome and London, opened in 1996.
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